Colds are a nuisance, even at the movies
Sandoz, the generics division of Novartis, is supporting the viral cough range of ACC Sandoz on the Swiss market with a comprehensive winter promotion. In addition to print ads and cinema advertising, POS promotions at pharmacies will also come into play. In the style of a trailer, the ad to be shown at movie theaters initially tells the cinematic tale of a couple who should really never have met. The trailer is then surprisingly interrupted by the voice-over artist starting to cough and only then is the advertising message for ACC Sandoz shown. The project made the shortlist at the Pharma-Comprix 2018 awards.