My New Me
The leading manufacturer of contact lenses, Alcon, is launching a European category campaign for its two contact lens products Dailies Aqua Comfort Plus and Air Optix Ex. With the slogan “My New Me,” the online, print and POS campaign will showcase the increased confidence that contact lenses can bring.
Media: TV / YouTube / Point-of-Sale / Sales communication / Online content / Online- & Facebook advertising
Alcon primarily relies on activation via online advertising and social media. The campaign was featured in opticians’ offices at the POS. Our team is also developing the B2B sales communication.