When every second counts
Bolton Adhesives is on the lookout for an international category campaign for the superglue segment. The major growth drivers are convenience products that make it easier for normal families to use adhesives in their day-to-day lives. Strong tubes of UHU superglue are waiting in kitchen drawers across the land, ready to be put to use.
UHU superglue becomes a problem-solver that restores peace to the family within seconds. The international campaign dramatizes the cries of a little boy and combines the world of his imagination with the emergency that results in his mind due to the stress experienced by his mom. Inspired by one of the most exciting scenes of the Hollywood blockbuster Jurassic Park.
Media: TV / Print / Point-of-Sale / sales communication