SARA LEE

Crystal for spraying

Sara Lee Germany is expanding its body care brand Duschdas with the functional deodorant “Duschdas Deodorant Alum”. We are developing a national launch campaign for the new product. Duschdas Deodorant Alum is the first deodorant spray that exclusively contains natural alum crystal as the sole deodorizing active ingredient. This USP is presented by the campaign for the new premium product by duschdas, with model and music star Nora Mogalle.

Media: Advertisements / Posters / Online

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