DUSCHDAS FOR MEN
Energy for fresh ideas
With the goal of promoting sales of the entire men’s shower gel range and simultaneously raising awareness of the two product novelties duschdas Body Relax and Body Refresh, Sara Lee starts a brand activation campaign.
Media: TV / Online Ads / Campaign Microsite / Editorial Promotion Bild.de
The TV ad shows in an unusual way that duschdas invigorates not the body only, but also the spirit.
We revise the duschdas brand design during the campaign.