Under the skin. That’s where we want to get.
We believe in the power of an idea. Why? This is how we see it: a powerful idea gives you the chills – even when you are sitting in a 90-degree sauna. A powerful idea will cause you to reminisce about the 30 second commercial in the beginning of a movie instead of its exhilarating finale. A powerful idea will have you stop everything even though your bus is about to take off without you. You get what we’re trying to say?
Simply put, a powerful idea is the ultimate way to reach people on a deep emotional level rather than staying on the surface. And that’s why we always put the focus on the idea.
