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Managers paint for kids

Charity campaign of “Börse Stuttgart”

How makers become painters.

Objective & goal

“How can we get influential people to help shape the world of children with disadvantages?”

Insights

Business men and women, politicians and celebrities support social causes mostly financially. Which is great, but is money really everything? Isn’t it also important to put your heart and soul into social projects? So we asked ourselves: how can we involve managers emotionally beyond the monetary factor?

The idea

Managers paint for kids: We invite celebrities to each paint a picture which will then be auctioned for a good cause. Let’s get down to painting!

The Implementation

Keeping up with the motto “Managers paint for kids” we encouraged 30 remarkable personalities to join the cause for “Börse Stuttgart”. From Majesty Queen Silvia of Sweden, Wolfgang Joop, Dr. Claus-Dieter Hipp and Regine Sixt to Albert Darboven, Holger Jung, Wendelin von Boch and Günther Oettinger – all paint their personal work of art, which is then auctioned on eBay for a good cause.
With heart and mind: All participants receive a “Manager Memory Game”, which includes all 30 paintings presenting each artist. Enclosed is a brochure with pictures and information to get a peek behind the curtain showing the artists at work.
Needless to say, money was also an important factor: The net proceeds were donated to the “Mentor Stiftung Deutschland” who help socially underprivileged children. With their projects they aim to give kids the best opportunities for personal growth and education.

Media

  • TRADE JOURNAL DISPLAYS
  • ONLINE CAMPAIGN
  • DIRECT MAILING
  • EVENT CONCEPT
  • COOPERATION AGREEMENTS

From Majesty Queen Silvia of
Sweden, Wolfgang Joop, Dr. Claus-
Dieter Hipp and Regine Sixt to Albert
Darboven, Holger Jung, Wendelin
von Boch and Günther Oettinger –
all paint their personal
work of art, which is then
auctioned on eBay for a
good cause.

All participants receive a “Manager Memory Game”, which includes all 30 paintings presenting each artist. Enclosed is a brochure with pictures and information to get a peek behind the curtain showing the artists at work.

The result

In addition to the donation result, the campaign was also a hot topic in relevant media such as Manager Magazine, FAZ Wirtschaft, n-tv and even the Tigerenten Club.

Interested

Bold ideas are like bold people: they remain engraved in people’s minds. Are you bold enough for bold ideas?

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