“We have this product: Airfresh. It improves the air. But there’s lots of room for improvement when it comes to its popularity.”
Why should we let our precious bodies fight against allergies or dust, when there’s a product who does the fighting for us? Exactly.
A striking idea that emotionalizes the product advantages: We give the product the identity of a fighter who protects the target audience from dust, dirt and pollen.
With visibility as the goal of a campaign, the creative idea has to be supported by reach. To generate reach, the key visual and the message were created as part of a nationwide online-campaign with focus on display banner ads and social media ads. But can we take it further?
Absolutely: PR articles and a radio feature not only generate more reach, but also add necessary substance to the campaign. Can we push it even further? Sure: Influencers increase reach with their YouTube videos and ensure strong multiplier effects. We can’t ask for more. Or can we?
The fight for reach was worth it. The Soehnle air purifier transformed from a rather unknown product to a hero in the category of air cleaners. Thanks to that, the air in Germany is cleaner than ever.
listeners at the radio feature.
Bold ideas are like bold people: they remain engraved in people’s minds. Are you bold enough for bold ideas?