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The first glue stick that grows back

Product launch campaign for Bolton Adhesives

When gluing things together is no longer a big deal for a glue stick.

Objective & goal

“Our new product prioritizes sustainability. Now we need to prioritize communication. Can you help us with that?”

Insights

UHU stic ReNATURE is more natural than other glue sticks. It does not contain any petroleum-based raw materials, and through the extraction of bioplastics from sugar cane, CO2 emissions are reduced by 46 %. Additionally, its container consists of 58 % renewable raw materials.

The idea

Focusing on the USP “plant-based container”, we introduce: The first glue stick in the world that grows back.

The implementation

We cannot keep a worldwide innovation away from the world. That’s why we create an attention grabbing, global print campaign in addition to the POS and sales materials. The product film presents the sustainability arguments of UHU stic ReNATURE and makes it very clear once again: This is no ordinary glue stick, but a big leap towards sustainability in the category of adhesives.

Media

  • ADVERTISEMENTS
  • IMAGE CLIPS
  • POS MATERIALS

Interested?

Bold ideas are like bold people: they remain engraved in people’s minds. Are you bold enough for bold ideas?

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