Careforce

Objective & goal

"We are THE recruitment consultant in the healthcare sector. ‘THE’ capitalized. But the way we stand out there communicatively, we wouldn’t even believe ourselves. It’s time to change that. Anyone got any ideas?”

Insights

A job has to give you more than a decent salary and 40 hours of pastime. Because a job only becomes a vocation when you can make a difference and develop your potential.

The idea

We show people that Careforce offers the opportunity to charge one’s profession with meaning. After all, what’s more meaningful than having a say in the future of the healthcare market. So we let people out there know:

The future has a vacancy.

The Implementation

The pharmaceutical and healthcare industry is huge and multifaceted. And so are the jobs that Careforce provides. The challenge for the new appearance of the Careforce brand was to reduce the wealth of facets to the essentails. To work out the core and still do justice to the diversity. How do we do that?

Media

WEBISTE
JOB ADS
SOCIAL MEDIA
PRINT
FAIR

By putting on our stetoscope and listening closely: What do the professions make? What do the applicants want? What is important to them? What do they draw motivation from?

With the answers to these questions in our suitcase, we inject the idea with messages that get right to the heart of each profession and, most importantly, inspire applicants to follow their true calling.

In the visual language, we reduce ourselves to the essentials: The applicants. They are the protagonists of the Careforce story. They are always at the center of the action. In the background, we play with shapes that symbolize the next career step or even the added value of the job in question.