DFWR

Objective & goal

"Everyone is talking about solar and wind power. Yet forestry is one of the biggest climate change mitigators of all."

Insights

Forest management is, in principle, the most sustainable business of all. A business that was already good for the climate when climate change didn't even exist.

The idea

Unhide the champion! We found the 'Klimaschutz AG' and put the hidden champion of climate protection in the spotlight.

The Implementation

We give the ‘Klimaschutz AG’ a face with Elon Ast to establish personal contact with the target group. And we give the topic of forest management an attention-grabbing look that is friendly but also provocative.

In this way, we generate a certain lightness in communication and make it easier for the target group to absorb the information.

Media

SOCIAL MEDIA ADS AND POSTS
RADIO / AUDIO-AD
YOUTUBE ADS
MICROSITE
CLIPS
PR

We use posts, stories and ads to portray Elon Ast as the CEO of the ‘Klimaschutz AG’- The quirky character attracts attention, which we capture on the campaign landing page and educate people about what the forestry industry actually does for climate protection.

We let Elon Ast have his say not only in a clip, but also in an audio ad. Including a dig at all those CEOs out there who would rather be shot into space than face the challenges on Earth.

The result

The campaign has caused a stir, especially within the industry, and is being actively requested by a wide variety of stakeholders of the German Forestry Council. The Elon Ast success story is far from over / So the success story surrounding Elon Ast is far from over.