jobilities

Objective & goal

“We help Porsche fill vacancies. The thing is: We need a lot of applicants, starting now, in a very short time. Make it happen. Ciao.”

Insights

Many people in the automotive industry have good jobs with good employers. There’s just one small opportunity for improvement that many secretly dream about at night … working for Porsche.

The idea

With jobilities, you now have the opportunity to bring this dream into reality: If you dream of Porsche at night, you can now work on one during the day.

The Implementation

A Porsche is a dream in itself. We therefore use Porsche’s high-quality product photography and stage the cars as if they were bathed in moonlight. Textually, we invite the target group to bring their dream into reality. The headline mechanics are designed in such a way that they can be adapted to different professions.

Media

SOCIAL MEDIA ADS
JOB ADS
ONLINE BANNER
OOH
GEOFENCING

And what about jobilities? We reduce the corporate design of the recruiter to the most essential elements in order to put Porsche and the professions in the foreground. The jobilities color code sets accents, while the formal language of the CD provides the framework. In this way, we cleverly unite both brands within one campaign – and thus inspire one or the other party to think about a general rebranding.

The whole thing is now garnished with geofencing. This means that we play our campaign to potential candidates at precisely the right time and place. For example, if a body shop worker is leaving the plant of his current employer at the end of the shift, he will receive the appropriate campaign ad on his device at the exact moment.

See you in the dream factory, friends.