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The dream factory

Recruiting campaign for jobilities

How to make dream jobs come true.

Objective & goal

“We help Porsche fill vacancies. The thing is: We need a lot of applicants, starting now, in a very short time. Make it happen. Ciao.”

Insights

Many people in the automotive industry have good jobs with good employers. There’s just one small opportunity for improvement that many secretly dream about at night … working for Porsche.

The idea

With jobilities, you now have the opportunity to bring this dream into reality: If you dream of Porsche at night, you can now work on one during the day.

The Implementation

A Porsche is a dream in itself. We therefore use Porsche’s high-quality product photography and stage the cars as if they were bathed in moonlight. Textually, we invite the target group to bring their dream into reality. The headline mechanics are designed in such a way that they can be adapted to different professions.

Media

  • SOCIAL MEDIA ADS
  • JOB ADS
  • ONLINE BANNER
  • OOH
  • GEOFENCING

The whole thing is now garnished with geofencing. This means that we play our campaign to potential candidates at precisely the right time and place. For example, if a body shop worker is leaving the plant of his current employer at the end of the shift, he will receive the appropriate campaign ad on his device at the exact moment.

See you in the dream factory, friends.

Interested?

Bold ideas are like bold people: they remain engraved in people’s minds. Are you bold enough for bold ideas?

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