“We have Lena Gercke. And we have liquorice. This has to take off, guys!”
Insights
You love it or you hate it: no candy polarizes as much as liquorice does. What might put everyone under its spell: Since ancient times, liquorice is said to have magical effects.
The idea
What happens if liquorice is indeed magical? With Katjes’ Katzenpfötchen (little cat paws), Lena transforms into a cat at night and experiences magical moments on the rooftops of the city.
The implementation
It’s a short story with a long-lasting effect: Lena munches on Katjes’ Katzenpfötchen, transforms into a cat and moves out into town where she meets a mysterious man. She dances with him through the night and suddenly wakes up in her bed again. Was it all just a dream?
Media
TV
With the question "And what's in you?" and the whispered sound logo of Katjes, the spot finds a mysterious end. The spot created the association between product and incomparable adventure. Thus it perfectly conveys the idea of the magical effect.
Interested?
Bold ideas are like bold people: they remain engraved in people’s minds. Are you bold enough for bold ideas?
