The Implementation
We place the message where it is all about self-presentation and -staging. Traditional in fashion magazines and online on social media and display ads. To convert awareness into buying customers we extend the campaign to POS and support opticians with their communication: Sales-folder, cardboard cut-outs and flyers help the experts to consult with prospective buyers and dispel last reservations they might have about contact lenses. But before the optician can convince a customer, Alcon has to convince the optician. To best support Alcon’s sales-team in their pitches, we develop sales materials that are perfectly tailored to the campaign.
