PEFC WOODY

Objective & goal

"We never want to hear the question again: What is PEFC, anyway?"

Insights

What do you think of when you hear the names Frodo or Harry? Exactly. These are stories you don't forget: the adventure of the lovable hero who wants to save the world.

The idea

„When people talk about sustainable consumption, few think about wood and paper.” *sheets rustling* *shouting* “Wait a minute, … Is that … is that a tree that just fired toilet paper in your colleague’s face?”

The Implementation

The campaign „Don’t make the forest angry“ with the protagonist Woody, makes sustainable consumption a topic and shows how important it is to pay attention to PEFC certification for wood and paper. In social media clips, posts and ads, Woody goes into action whenever the target group reaches for products that do not come from sustainable forestry.

The campaign was continued due to success: In another clip, we continue to tell the story of Woody and his DIY store acquaintance and educate on social media with content formats about sustainable consumption.

Media

SOCIAL MEDIA | OWNED & PAID
SOCIAL MEDIA CLIPS
SOCIAL MEDIA ADS
LANDING PAGE
PR
ADVERTISEMENTS

We are not the only ones who have taken Woody to their hearts. The PEFC seal signatories also like the lovable deciduous tree. So well, in fact, that they are playing out the campaign on their own channels. To enable them to adapt the campaign quickly and easily, they use the social media kit that we have put together especially for this purpose.