KATJES | YOGHURT-GUMS

Who’s the most natural of them all?

Katjes Yoghurt Gums are only made using natural colorings and flavorings. In a Germany-wide convergence campaign for its Yoghurt Gums, Katjes encourages women to showcase their own natural selves in their own video. The women are then spirited away to the land of fairytales by Snow White and the Seven Dwarves.

“Mirror, mirror, on the wall, who’s the most natural of them all?”

In the nationwide promotion, nearly 3,000 applicants competed in the online contest for a role in the next TV ad. The competition was supported by a promotional tour in major cities and a TV campaign.

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