“Three Investigators” check in for an overnight stay at the bookstore.
Detective series for children constitute an integral part in the program of the publishing house KOSMOS: “Three Investigators”, “Three Investigators kids” and “The three !!!” are established brands and have been thrilling their fans for many years. KOSMOS aims to make it possible to experience its wide range of children’s and adolescent’s classics as well as new releases in the traditional bookstore by implementing a year-round product assortment campaign.
Media: POS / Specialized advertisements / Sales communications / Microsite / Online advertising
Within the framework of the KOSMOS mystery hotel, the campaign presents the most important detective story worlds for children.
The microsite provides important information about all volumes, links to online gadgets and announces sweepstakes at points of sale.
Promotions at the bookstore are announced by specialized advertisements and essential sales documents.