UHU Patafix

Real Life. Real Posts.

“Posting” photos, videos and messages in the virtual form on Instagram and Snapchat is meanwhile part of everyday life for teens. Every day, millions of people share their experiences online. But what would happen if they could share real posts with true friends – in real life? The launch campaign for UHU patafix TRANSPARENT makes it possible.


Medien: Point-of-Sale / Commercial communications / Social Media promotion / Street promotion

Using the UHU “Like-Card”, everyone can “like” what they like in real life. And naturally, the campaign participants share the real posts with their virtual friends on Instagram, Pinterest or Facebook.

The international marketing of UHU successfully implements promotion at the Point of Sale, online and in individual countries, also in street promotions and print media.