UHU Stic ReNATURE
The first sustainable glue stick
The UHU stic ReNATURE glue stick represents sustainability. Fifty-eight percent of its container is made of renewable raw materials. By foregoing crude oil based raw materials, the extraction of bio-plastic from sugar cane reduces CO2 emissions by 46 percent. SOMMER+SOMMER handles the development of communication measures for the international launch of the product.
Media: Point-of-Sale / Commercial communications / Advertisements
In addition to Point-of–Sale and sales materials, there is also a global print campaign.
The product video on YouTube presents the sustainability argumentation of UHU stic ReNature.