UHU Stic ReNATURE

The first sustainable glue stick

The UHU stic ReNATURE glue stick represents sustainability. Fifty-eight percent of its container is made of renewable raw materials. By foregoing crude oil based raw materials, the extraction of bio-plastic from sugar cane reduces CO2 emissions by 46 percent. SOMMER+SOMMER handles the development of communication measures for the international launch of the product.

 

Media: Point-of-Sale / Commercial communications / Advertisements

In addition to Point-of–Sale and sales materials, there is also a global print campaign.

The product video on YouTube presents the sustainability argumentation of UHU stic ReNature.

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